Convincing message

Healthy bites are everywhere. I listen to it on TV, radio, internet everyday. But what exactly exceeds the one common to the wonderful things to move sound bite? How can you create bite that stand out from the crowd?

There are three elements here, all of which must exist for greatness.

First of all, occlusion of sound should take away attention immediately.

As we hear it, we need a statement to immediately recognize that it stands out from everything around it. It jumps out of the mouth of the speaker and hits us "head up". I often hear that I will take the key from discussion and interview.

Secondly, it must be remembered.

This is not just the duration of the conversation, it is not just days, weeks, months, minutes. Many of the most powerful sounds will last for decades. Most of the conversation, speech, media interview, or press conference will be lost for hours (okay, seconds) after hearing it, but healthy bite will continue to live. Also, the theme of the first communication.

One reason for memories that sound bite comes from frequent repetition. This is certainly the case for TV and radio news. However, in conversation, we repeat it to others and think about ourselves.

While memorable with catchy is the key to healthy occlusion, the third factor is necessary for greatness. Its elements are as follows.

Thirdly, we must produce the desired result.

Sometimes the result may be of a more long-term, more general (ie less measurable) nature.

President Franklin D. Roosevelt " We have nothing to fear, but fear itself is nothing. " An example. What Roosevelt spoke during his first inaugural speech was to inspire Americans during the Great Depression.

In other cases, the result is much quicker and concrete.

Defense Secretary Johnny Cochran revealed evidence to the jury during the murder trial of OJ Simpson of football. "If this does not fit you must excuse you." The gloves he pointed to did not fit Simpson and the jury was innocent.

So, if you want to skillfully make a great sound, please remind attention and make it memorable and get results.

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